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“Our ASDA Awards Trial rewards our loyal customers with pounds for purchasing their favorite products. “We know our customers want the best possible value when they shop with us, especially as their home budget increases,” said Matt McLellan, Asda Consumer Proposals and VPA. But as loyalty tests evolve, Asda seeks to use customer data to add individual rewards to their favorite purchases as well as environmentally friendly options. About Asda Rewards AppĪsda Rewards App already runs a Christmas Savings Card program but did not implement the Loyalty Rewards program and chose to focus on lower daily rates. Until October 21, customers can download the app from the App Store and use it in the same 16 Pilot ASDA branches. And then customers can redeem pots by converting them from their next shopping cart into a coupon for cash.Īsda Rewards App last month launched a pilot program for employees in 16 stores in West Yorkshire and the West Midlands.
The Asda Rewards App mission involves spending £ 15 on pet products to buy five fruits and vegetables to get £ 1 in the pot and 3 1 in the pet. Rewards go into the "cash pot" in the app, which can also be added after completing a mission. With the smartphone app "Asda Rewards App", customers can also receive rewards for purchasing "Star" products, including the supermarket's leading brands as well as brands such as Cadbury, Heinz, and Pampers. Asda Rewards App launched its first tested loyalty plan for the service with 2,000 employees.